Kimora Lee Simmons Says She’s Relaunching Baby Phat This Spring

Kimora Lee Simmons announced Friday (Mar. 8), which is Worldwide Women’s Working day, that she has personally re-bought her iconic Toddler Phat brand from an undisclosed company and will relaunch the label someday this calendar year, ideally by spring.

“We experienced to hunt all-around for it,” she explained to WWD. “[…] It’s excellent timing for this. In excess of the earlier many decades, we understood the brand name resonates with individuals and life deep in their souls.”

Kimora Lee Simmons Leissner established Baby Phat 20 yrs ago as a womenswear extension of the Phat Fashions imprint owned by her now ex-spouse Russell Simmons.

Little one Phat was a single of Phat Fashions’ most financially rewarding manufacturers in its heyday, earning additional than a billion dollars in gross sales throughout a extensive wide range of solution classes. The brand name was worn by important celebs and hosted elaborate trend exhibits.

Newborn Phat, along with the Phat Fashions companies, was offered to Kellwood Apparel in 2004, and a pair of decades later, Leissner took on the position of model president, a place she held till parting strategies with the enterprise in 2010.

Leissner explained to WWD that she ideas to formally relaunch Child Phat in the spring and says that it will be a “mainstream sportswear” collection for Millennials focused to the mid-tier retail amount.

Leissner claimed she ideas to tap into her “amazing personal archive” as inspiration for the selection, resulting in a combine of retro and contemporary factors, as nicely as new appears, so supporters really should anticipate a hint of nostalgia—including the brand’s signature Little one Phat rhinestone T—along with “new messaging.”

“We’re doing work speedy and furiously and have a great deal up our sleeves,” she reported.


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